I started thinking about how adults design toys for children, when a child's imagination is their most powerful asset. I remember when I was younger, I used to imagine coat hangers as space crafts and fly them around the house. This got me thinking, what if there was a quick and easy way for the younger me to invent my own space craft, by drawing it and having it come alive. This is when I first thought of creating the service that Bink now provides.

I started to think of ways of taking a child's drawing and turning it into something that could be easily shared. Such as Jigsaw, Gift tags, Keyrings, fridge magnets and Stamps. This way, they could be used as arts & crafts but also as gifts, which brings the child into the experience of giving.