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About The Pride Shop

The Pride Shop

The UK's Original Pride Shop

Welcome to The Pride Shop®, the UK's original LGBTQ+ shop.

We sell a variety of handmade and LGBTQ+-designed products. We started our journey over 12 years ago as The Gay Shop - which we rebranded in 2016 to be more inclusive of our whole community. We stock a wider range of LGBTQ+ identities than any other store on the planet.

We create bespoke jewellery and gifts always taking inspiration from the many LGBT+ flags. So whether you're gay, trans, bisexual or even Genderflux - we'll have something for you.

Our slogan is, Your Identity Matters, find yourself at The Pride Shop®.