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Chiara Stone

“Unicorns, Sloths, Acrylic Jewellery, Gifts for Children and Pets”

Shop Announcement:

Hoobynoo is a fun, quirky business with a passion for positivity and pets! We love to create bright and colourful products to make you smile.
All of the products are created by our small family team in our Kent studio from Chiara's original illustrations.

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About Hoobynoo


We are passionate abour providing unique products for you and your pets!

We are a small family business that prides themselves in offering great customer service and unique products that make you smile :)

Hoobynoo was created in 2012 when Chiara was pregnant with her second child, wanting to put her degree in Graphic Design to good use and fit work around her children she decided to launch a gift company with products created from her cute illustrations.
She started off with a range of children's character jewellery that came with a little story for each piece, after successfully getting the range into Liberties in London she decided to expand into personalised gifts, a busy Christmas followed after which my husband, David joined the Hoobynoo team.

Then one day Chiara was trying to find a pet tag for her dog Jake, that was a little more interesting than the boring ones she could find in her local pet shop. She put one of her drawings onto a pet tag and got so many comments from fellow dog walkers when out with her dog she decided to launch an entire pet range.

Her Mother in Law joined the team in 2015 and the company has continued to grow from there :)