Samantha Samuels Plus

“Quality hand-crafted crochet shawls, blankets, ponchos, scarves and other items for yourself or as gifts.”

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About HappyHook


HappyHook is about all things crochet!

The ​​​​HappyHook journey; from hook to online shop*.

My crochet journey began with being taught by my Nan from a young age.  I have always been a creative person but came back to crochet following the birth of my son.  I quickly discovered that crochet is an amazing outlet for creativity and (when going well) a great reliever of stress.​​

As my yarn collection and box of completed projects grew, I decided to look into selling online. In 2013 I set up my first online shop with folksy. My shop now has a wide variety of items ranging in size and price. Although the online marketplace is a crowded one for a smaller seller, I have been fortunate to secure several sales and traffic to the shop is growing steadily.

Folksy has a strong focus on handmade items which makes it the ideal platform for my products. All are individual in some way and often they are one-off pieces.  My shop is PayPal integrated for secure payments.

I have a facebook page dedicated to all things yarn and crochet!


HappyHook follows a long and inspiring tradition of craft, wool and cottage industry spanning hundreds of years. The wool industry pre-industrial revolution was largely home-based as was the production of items from the spun and dyed wool.

Times have changed but the hand-crafting of beautiful items has not.  There is an increasing recognition and appreciation for hand-made items that have been crafted with love and skill.  

HappyHook items are not produced for any other reason than they inspire their maker. One of the reasons you will find few items the same in the shop is because each crochet project is special.  Once complete, it leads organically on to something new and so a HappyHook crochet item will generally be unique to you.

HappyHook is proud of the products and of the tradition they come from.  May they also bring similar pleasure to you.


HappyHook items are crafted and hooked from a selection of different yarns to match their purpose and design. Heavy-use items, such as baby blankets, need to be washable and so an acrylic or acrylic/wool blend is used. For premium items, a range of 100% wools have been used including "artisan" yarns.  These are a particular pleasure to work with and, being hand-dyed, create stunning and unique items.

No-one can have a passion for crochet and not have an equal passion for wool and yarn. Indeed, the size of a typical "yarn stash" is a standing joke among crocheters and knitters alike.  It is the transformation from ball or skein into a beautiful finished item that provides the enormous creative satisfaction from crochet as an activity.

Many of the crochet scarves and shawls take their name and inspiration from the yarn used to make them.  Other patterns have been chosen for their design and then matched with a yarn that will best suit them.


Each crochet shawl, blanket, scarf, cushion or item has a creative inspiration behind it.  In many cases, these are produced or adapted from patterns available online or through publications.  These patterns invariably have a story attached as to how the designer came to create them.

Out of respect for this process, HappyHook always acknowledges the designer by name in the shop listings. Likewise, where one person's design has formed the basis of a product adapted in-house that initial inspiration is also fully credited.

HappyHook firmly believes that yarn finds the form it wants.  Some items refuse to work in one yarn, then look stunning in another. This is not an unusual source of inspiration; carpenters will seek the most suited wood to their task just as artists will pick a medium that matches subject matter.

Colour, texture, motif, yarn and design all play a part in inspiring the finished product.

* Please note that all items that I make are made in a household that has no pets and is non-smoking. The yarn and finished items are stored out of sunlight and in cardboard boxes to ensure that they are kept dust free and in a new and professional finish.