Hi Cuddlezoo is a brand that specialises in Welsh themed handmade children's applique designs in embroidery which are entirely made and designed by us in our garden workshop. The business was founded by husband and wife team Diane and Wayne Thomas back in 2003. For Diane the founding of Cuddlezoo was a continuation of her career as a creative maker and designer but also an independent self employed retailer of more than twenty years. Following the birth of their son Vincent in 2003 Wayne took the plunge and joined Diane as her business partner. The inspiration for our collections comes from the abundance of natural beauty that surrounds where we both grew up and have continued to live; the foothills of the Brecon Beacons South Wales.