Heart and Design

“Hand drawn and computer illustrated designs inspired by nature, loved ones and our adventures.”

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About Heart and Design

Heart and Design

Heart & Design - Made with love in Wales.

Hi, I'm Emma, a product designer and illustrator based in the picturesque Carmarthenshire countryside.

I love the journey of design, from hand sketching my ideas via iPencil or actual pencil, to bringing these to life on vector based design software.

Inspiration often strikes from wildlife, our beautiful garden and the spectacular view I'm lucky to enjoy across a valley and beyond from my home studio. Along with the seasons, botanical artwork, our adventures, mixed with influences from Art Deco and Art Nouveau. The products in my shop either have a story or are intended to tell yours! Please click on an item to read about the inspiration behind the design.

Home really is where my heart is, which at the forefront is very much my loved ones, be they furry, feathery or human! I'm lucky to have a wonderful fiancé, who means the world to me. Along with our gorgeous but cheeky rescued feline friends, a Miniature (prefers 'Great') Schnauzer who loves gardens, walks, doggy dog things and adventures, a 'second-loved' King Charles Cavalier (pictured above) who prefers naps, cuddles, food and silly games but not necessarily in that order and our wonderful Light Sussex Hens named after authors: Enid (Blyton), Agatha (Christie), Edith (Nesbit).

-My background.
With a passion for designing and creating since childhood, I did everything from making paper mache hot air balloons, bead mats, glass painting and creating the iconic Blue Peter Tracey Island! I went onwards to study A Level Photography and AVCE Art & Design at college in Hampshire where I grew up, before travelling to Lancashire where I was awarded a place on a BA(hons) Fashion Design course. Following my academic life I moved to Wales and became a Product Designer & Developer for local and national teamwear / sportswear brands.

Thank you for visiting!