The unattainable standards of beauty promoted in the media can have a powerful influence on the way women view themselves. The pervasiveness in the media make it very challenging for most women to avoid, resulting in a large amount of women evaluating themselves against these standards of beauty and also competing with each other, to look how society would class them beautiful.

There are studies that demonstrate that teaching body dissatisfied women to attend to their own attractive body parts significantly increased their body satisfaction.

‘Objectification’ is a design process that addresses the necessity to change and alter women’s perceptions of themselves. Reinforcing body image concerns and behaviours in response to sociocultural pressure by promoting women to reassess their bodies. In an attempt to increase women’s body image satisfaction through perception and potentially enhance self-esteem by encouraging women to capture themselves in a positive and dynamic way.