I am a trained florist and was getting very bored of the industry and the lack of a lot of brides imagination.
One day i was at another boring wedding exhibition, i met a very talented bespoke dress maker and as her models went on the catwalk wearing her creations i went to give them some of my flower bouquets to take to advertise, only to be knocked back as they may mark the dress's. it hit me then, it was my eppiphany moment. "what would a bride use if she's didn't want flowers", if she wanted to bring out her dress and style in something that was not only more beautiful then flowers, it was more eco friendly than flowers and she could have something to keep and hand down the generations. I started drawing there and then, i gave up floristry almost immediately and have been ploughing all my time and effort into designing and selling all over the world.
The rest as they say is history..........