Claudia Profile
You've heard of fashion-illustration, now get ready for illustration-fashion; Superfumi is illustration you can wear. The Superfumi brand is the brainchild of London-based Italian illustrator Claudia Fumagalli. The label was born out of Claudia's desire to transform her hand-drawn illustrations into something she and her friends could wear. Today Superfumi is available to buy online and in boutiques up and down the country and Claudia's illustrations can be worn and enjoyed by everyone.
The Enchanted Forest is Superfumi's debut collection. It includes The Lazy Leopard, The Mysterious Owl, The Love Tiger, The Magical Unicorn and more. They all began life as original artwork by Claudia and are now lovingly re-imagined as covetable brooches, necklaces and pendants. The range also includes pocket mirrors, notebooks and greetings cards. Each illustration is available in every piece across the range, allowing Superfumi fans to buy matching sets of their favourite designs.
Claudia's illustrations are inspired by the world around us, childhood memories and magical stories. That's why every illustration comes with its very own story. Take the Magical Unicorn in the Enchanted Forest collection. "In a faraway enchanted land, in the middle of the forest lays the magical unicorn. Beautiful, elusive, mysterious and surrounded by colourful flowers, the unicorn evokes magic, hope and teenage dreams".
Claudia is currently working on the new Superfumi collection. Superfumi regularly appears at craft markets in and around London.